Business Development for Life Sciences Companies

Do you know the feeling of having an innovative life sciences product but not knowing how to get started in European markets, or how to go about getting there? Or are you facing the challenge of insufficient sales resources for international expansion? At voWi Consulting, we solve precisely these problems. As life sciences business development specialists, we can transform your market entry strategy into measurable success in the DACH region, Spain, Portugal, the United Kingdom and Ireland.

Our modular services and specially designed service packs are tailored to your needs, providing exactly the support your company requires, from strategic market analysis to operational customer acquisition.

We provide special support:

Early-stage companies and start-ups
SMEs in the growth phase
Medium-sized companies

Market research with a direct line to decision-makers! It's about more than just data collection!

Life sciences markets follow different rules than traditional B2B industries. While market trends in other industries are often predictable, regulatory decisions, the results of clinical trials or health crises can change the rules of the game in your sector overnight. Traditional market research often recognises such turning points too late.

Our approach differs fundamentally from standard market analyses. Rather than relying solely on published data, we use our direct connections to almost 1,000 healthcare facilities in the DACH region as our primary source. When procurement strategies change in German university hospitals or new treatment methods are introduced in Austrian hospitals, we find out about it first-hand, often months before such trends appear in official statistics.

Early regulatory awareness with practical relevance: Regulatory changes in the life sciences represent more than just compliance issues; they are existential business questions. While other consultancies explain the theoretical implications of new EU regulations, we can tell you how leading clinics are responding in practice. We can inform you about which implementation strategies are proving successful, where delays are occurring, and what new business opportunities are emerging.

Competitive analysis from the user's perspective: Publicly available data about your competitors only tells half the story. What matters is how your target customers actually rate the various providers. Thanks to our strong relationships with procurement professionals and medical directors, we gain unfiltered insights into your competitors' strengths and weaknesses from a customer perspective.

Identify market opportunities before the competition: New business opportunities often arise from unfilled needs in practice, not from abstract market analyses. When doctors in several clinics describe similar problems or discuss new treatment approaches, we identify market potential before it becomes widely known in the industry.

Understanding your regional markets in detail: Each of our core markets – Germany, Austria, Spain, Portugal, the United Kingdom and Ireland – has unique characteristics. German university hospitals evaluate innovations differently than private Spanish healthcare centres. British procurement processes follow different rhythms than Austrian ones. We understand these nuances not only theoretically, but also from hundreds of direct conversations.

Clear prioritisation: focus on the most lucrative markets and segments
Minimised risk through the early awareness of regulatory or competitive challenges.
Sound basis for decision-making: Objective data basis and business case for stakeholders/investors
Time-to-market plan: Detailed roadmap for market entry that accelerates later phases
Our direct contacts to almost 1,000 healthcare facilities in Europe.

Distributors, research partners, joint venture candidates

Finding strategic partners: More than just networking!

The right partner can accelerate your growth by years. The wrong partner will cost you months and resources.

Our proven identification process systematically brings you to the partners that really suit you. We start with a comprehensive market analysis of all potential distributors, CROs and JV candidates. We then apply quantitative and qualitative evaluation criteria that go beyond superficial key figures.

Particularly important: our due diligence not only uncovers financial risks, but also cultural and ethical aspects which determine the long-term success of a partnership.

The result is a prioritised list of partner candidates with whom you are most likely to conduct successful negotiations.

Time saving: No months of research on your own
Risk minimisation: Only verified and valid candidates end up on the shortlist
Transparency: Objective scoring as a basis for decision-making
Higher probability of closing a deal: Better negotiation conditions through targeted pre-selection

Finding the right events: Where your target clients come together.

In the life sciences sector, the most important business is often generated at fairs, specialist congresses and industry events. But with over 500 relevant events in Europe every year, the question is: where do you invest your time and budget most effectively?

Our event strategy goes beyond simple fair catalogues. We analyse which events have the highest concentration of your target clients, how the participant structure is developing and which events offer the best ROI for your specific business model.

The result: a precise annual calendar with events that guarantee you maximum visibility with minimum wastage.

Targeted visibility & networking: You take part in precisely those events that offer the highest proportion of relevant decision-maker profiles.
Time-saving: No time-consuming research to find the right fairs, congresses and industry events for you.
Efficient resource planning & cost control: Optimised trade fair and congress mix and avoidance of unnecessary costs through clear prioritisation and professional advance planning.

Qualified leads instead of cold calling: Our network opens doors!

Imagine you could speak directly to decision-makers in almost 1,000 German and Austrian hospitals - without the hassle of cold calling. This is exactly what our established business contacts in the DACH region enable you to do.

For markets outside our direct network - Spain, Portugal, the UK and Ireland - we combine systematic research with local market knowledge. We not only identify potential customers, but also evaluate them according to criteria that are relevant to your specific business model.

Our evaluation system takes into account factors such as clinic size, willingness to innovate, budget cycles and strategic orientation. This allows you to focus your sales resources on the customers with the highest probability of closing a deal.

Efficient use of resources: Focus on those clinics/companies with the highest probability of closing a deal (e.g. university hospitals with a high affinity for research).
Accelerated sales: Personal business contacts to almost 1,000 medical facilities enable a faster "warm lead" and a high appointment rate.
Objective target client prioritisation: Defined scoring models are used to evaluate leads based on data, not on "gut feeling".

From the first contact to the contract ready for signing

Acquiring distributors, research partners and joint venture partners involves more than just sending emails and making phone calls. It is the art of building trust in a matter of minutes and explaining complex business models in an understandable way.

Our experienced consultants take care of all initial contact and follow-up with potential partners. You benefit from our many years of experience in life sciences communication and our understanding of cultural nuances in various European markets.

Time saving & focus: You concentrate on your day-to-day business - voWi Consulting takes care of the time-consuming initial contact and follow-up.
Increased probability of closing a deal: Professional communication, structured preparation and a well-thought-out follow-up make a positive impression and increase the chance of cooperation.
Traceability: All steps are documented, e.g. number of positive responses, qualified leads, etc.
Discretion and loyalty: Our discreet and loyal working methods form the basis for successful cooperation, especially in sensitive areas.

Direct access to decision-makers: Your network advantage in Europe

In the life sciences industry, 80% of sales activities fail at the first stage: gaining access to the right contacts. While your competitors spend months making cold calls and overcoming gatekeepers, we open doors to decision-makers directly for you.

DACH-Region: Your direct entry into the healthcare sector: Our most important competitive advantage is our personal business connectionss with almost 1,000 hospitals, clinics and medical practices in Germany and Austria. These contacts have grown over many years and are based on trust and proven expertise. When we recommend a product or service, people pay attention.

The advantage for you is that instead of spending months on cold calling, you get qualified appointments with decision-makers who are already open to innovative solutions. The success rate is a lot higher than with traditional client acquisition.

Iberian Peninsula and British Isles: Systematic market development in Spain, Portugal, the UK and Ireland, we utilise our in-depth market knowledge and proven research methods. This is not just about contact details, but also about understanding local healthcare systems, procurement processes and cultural particularities.

We not only identify potential customers, but also assess their willingness to innovate, budget cycles and strategic priorities. This way, you only invest your time in discussions with a real prospect of a conclusion.

Our systematic approach: quality before quantity. Each contact is prepared on an individual basis by using reliable information about the company in question and its current challenges. We do not see ourselves as a service provider that sends e-mails, but as experts who initiate business relationships.

The follow-up is professional and targeted, but never overbearing. Our multilingual consultants understand the communication culture in each target market and can explain even complex technical issues in an understandable way.

At the end, you will receive a prioritised list of qualified prospects with detailed assessments of their potential and specific recommendations for further negotiation steps.

You benefit from our personal connections to almost 1,000 German and Austrian hospitals and clinics. A valuable door opener for your products/services.
Fast access to decision-makers, without "cold calling"
International client acquisition: Targeted expansion into previously untapped markets in Europe.
Time saving & focus: You concentrate on your day-to-day business - voWi Consulting takes care of the time-consuming initial contact and follow-up

Your exclusive event: Your company in the spotlight!

Imagine 20 carefully selected decision-makers from your target group coming together for a day - just to get to know your company and your solutions. No competition, no distraction.

Our "The One Company Event" makes exactly that possible. We design and organise tailor-made events that position your company as a thought leader and generate high-quality business contacts at the same time.

From location selection and invitation management to on-site coordination, we take care of all aspects. You concentrate on presenting your company and building relationships.

Thanks to our network of almost 1,000 healthcare facilities in the DACH region, it is possible for many potential interested parties to participate.

Operational

Support On-Site

Cultural business intelligence: when language skills become business success

In international life sciences negotiations, 2/3 of all talks fail not because of technical differences, but because of cultural misunderstandings. A German engineer explaining the technical advantages of his medical device to a Spanish hospital director can be completely unsuccessful despite perfect translation - if he doesn't understand how Spanish decision-makers evaluate innovations.

Our on-site support service is more than just interpreting: It is strategic communication advice for critical business situations. Our multilingual experts not only understand your language and that of your dialogue partners, but also the unwritten rules of successful business communication in various European healthcare markets.

At fairs and congresses, we ensure that your messages are not only linguistically correct, but also culturally convincing. We know the expectations of different target groups and can adapt your presentation accordingly.

In business and sales meetings, we not only moderate linguistically, but also strategically. We recognise non-verbal signals, understand cultural negotiation styles and can defuse situations before they become problematic.

At networking events, we open doors to conversations that would never materialise without cultural insider knowledge. We know how to build and maintain professional relationships in different countries.

The result: your international business appointments become real business opportunities instead of costly learning experiments.

Smooth communication with various multilingual business partners through precise and culturally sensitive moderation.
Build trust with business partners: The presence of experts who speak the relevant national language signals professionalism and commitment.
Efficient management of fairs, conferences and events: No language barriers.

Your international customers expect professional communication in their language - not only during contract negotiations, but also in day-to-day business. Our German, English, Spanish and Portuguese support team ensures that every customer contact reinforces your professional image.

Rather than being positioned as a secondary add-on, this service should be seen as an integral part of a professional strategy for entering into new markets. It provides the operational foundation on which strategic success is built.

Professional image: Consistent professional communication in your customers' native language builds trust and positions you as an internationally established, reliable partner.
Operational continuity: Fast and competent support in the local language prevents business relationships from being jeopardised by communication barriers or delayed responses
Scalable efficiency: Multiple markets can be served at the same time without separate internal structures. This reduces costs and complexity during expansion.

Service Packs

Select one of our service packs. They are designed for companies of different sizes, from start-ups to established SMEs.

Market Explorer

For Start-ups/early stage companies

You have innovative products, but neither the resources nor the time for focused market analysis, contacting initial potential customers, etc. At the same time, you cannot afford to make costly mistakes. What you need is a fast, cost-effective way to test whether your solution works in European markets.

Market Accelerator

For growing SMEs

You have already proven that your business model works, but you are reaching the limits of your home markets. You have more resources than start-ups, but fewer than large corporations. What you need is structured yet flexible expansion that leverages your existing strengths while tapping into new markets.

Market Dominator

For established mid-sized companies

Your goals are different to those of start-ups or growing SMEs. While you have proven business models, established processes and experienced teams, these can sometimes hinder international expansion. Existing structures can be too rigid to adapt quickly to new market conditions, which can slow down decision-making.

Your benefit

- Validate your product ideas before you invest to avoid costly mistakes.

- Fast market access without resources: Get professional market analyses and initial customer contacts - ideal for start-ups with limited resources.

- You will receive a clear basis for decision-making for the future and a roadmap for your next steps.

Your benefit

- Structured growth without sacrificing stability: Expand into new markets and maintain the stability of your core business in your home market-without experimenting.
- Optimal use for maximum impact: leverage your strengths for international expansion.
- Our expansion strategy flexibly adapts to local conditions without limiting your core competencies.

Your benefit

- Use your core competencies for global markets! Transfer your proven structures and the expertise of your teams to international markets. Benefit from your stability for Europe-wide growth!
- Professional moderation and structured expansion processes help to shorten the time to market.
- International market dominance through positioning: Establish yourself as a leading provider in new markets.

voWi Consulting